This byline explores the resistance many development managers face when introducing an API Virtualization program. It then provides guidance for garnering acceptance of the program — and showing value by streamlining both development and testing of web service APIs. It was first published April 29, 2015.
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Brochures: Managed IT Services
This brochure set includes copy for a line of Managed IT Services. It includes brochures and sales sheets for an number of offerings, as well as extensive copy on the client’s website.
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Blogging and Ghostwriting
Here is a small sampling of articles and blog entries I’ve ghostwritten for my clients. There are many more, on a wide range of technology topics.
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Whitepaper: Justifying the PMO
This thought-leadership whitepaper explores the jeopardy of the PMO in today’s cost-cutting world. It provides guidelines to the CIO and IT management for saving the PMO by refocusing its role on aligning IT with the priorities of the business.
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Lead-gen email: Chill-o-Matic LBR Series launch
To launch a new line of commercial coolers at an upcoming trade show, Chill-o-Matic launched an email campaign offering an admission ticket at a 50% discount.
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e-zine ad: PowerForce Sales Training
To promote its new whitepaper, Powerforce purchased limited ad space (110 words) in Selling Power magazine’s e-newsletter. This goes out to more than 14,200 Sales Managers, Sales Directors, and VP Sales.
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Article: If productivity is down, the culprit is likely your Inbox.
Business communications are flowing faster than ever … so why is productivity down? The culprit is likely your Inbox.
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Landing page: Mindwalk Business Coaching
This landing page convinces graphic design companies to register for a free webinar titled “How to Create Proposals That Win The Work.”
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Case study: Liferay, Inc. (featuring COM America, Inc.)
This case study documents a 92% reduction in annual support costs and improved customer traffic after implementing Liferay Portal.
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